This week we talk with veteran professional athlete and company owner Gigi Rüf. Gigi has been around the pro scene for a couple of decades, filming with some of the most notable crews in the sport including Kingpin Productions, Absinthe Films and The Pirates. Born in 1981, Gigi has done it all - well just about, including winning Travis Rice’s Ultra Natural, and a stop of the Freeride World Tour and even had a signature movie called 9191. He even started his own brand called Slash Snowboards.