A lifer is someone who dedicates their life to something. Bobby Meeks has done that to the sport of snowboarding. First as a pro rider – for 5150, Joyrider, Subtle and K2. He was one of the founders of the Robot Food crew – a story he tells here.
After riding, he leveraged his connections into a job – which has led to a fulfilling career behind the scenes in the sport – first for Nike, then DC and now, We Are Camp.
An inspiration to riders of every stripe – Bobby has led the life of a snowboarder.
