We met up with Borgstede at his snowboard shop, Blue and Gold, in Anchorage Alaska and asked him how he has managed to run a successful snowboard shop for the last five years.
We discussed turning weaknesses into tools, the competitive advantage of a local skate shop, how MAP pricing works, should shops carry Burton, are independent shops at war with the brands, and how he has adapted to the global pandemic.
This is an episode everyone can learn from, whether you run a small business yourself, or you’re just curious about what goes on behind the scenes of the snowboard industry.
