Mike Arzt has had a diverse and interesting career - starting at a snowboard shop, before helping out his regional Burton Rep. From  there a college education, jobs at Burton HQ, in media, for Airwalk before starting his own creative and fabrication business. Today, Mike works with a number of clients to ensure their authenticity of their brands.

This is an interesting interview with a fascinating character from the sport of snowboarding. Bud Keene got his start riding in Vermont in the early ‘80s. He went on to be a sponsored rider for Sims and competed in one of the first Mt. Baker Banked Slaloms. Since riding he went on a number of ‘expedition’ type snowboarding adventures - but what Bud is best known for is coaching. He coached Shaun White for ten years and now currently is the head coach of the Chinese national team.

You may know him as Justin, Stan, J-Money the Mountain Man, or the guy from that show, Last Resort. Once described as a “snowboard journalist” by this very publication, Justin, or Stan, as he is more commonly known, has long been the sole flag bearer on his crusade to critique snowboarding with comedy. His show provides a rare perspective not otherwise found in snowboarding, and his opinions, while pointed, are well refined and refreshing. His ability to process his surroundings and scrutinize their reality has allowed him to carve out a niche in the media landscape not previously explored, and as such, it felt like due time for an interview. We invite you to continue below as we attempt to peel off the film surrounding the man with two names. - Owen Ringwall