Steve started the brand Owner Operator a decade ago - and continues to be the only wintersports brand that manufactures in the USA. He also started United Shapes a brand of snowboards, which by the way are equally unique and fun to ride. He also started the Parts and Labor Tradeshow, to bring together small independant brands in the snowboarding industry. This one goes deep and gives a unique perspective following your dreams in the sport of snowboarding.

Trevor Graves was one of the most influential people in the late 80s and early 90s over the sport of snowboarding. As a photographer he broke countless careers onto the media stage. He was innovative, creative and above all else, perhaps, driven. In 1988 he moved west from upstate New York to Salem Oregon to base his photography business in the west. Soon he was working for Morrow Snowboards. After, Trevor was one of the founders of Portland’s acclaimed Nemo Design agency (www.nemodesign.com).

Mike Chantry may be the most OG snowboarder alive. He introduced Tom Sims to Tahoe, help the world’s first halfpipe competition, and introduced Terry Kidwell and Shaun Palmer to the sport of snowboarding.

Ryan Coulter may not be a household name. He is an industrial designer (product designer) who got his start designing Burton’s bindings. Since he has gone on to design products for Nike as well as launch The James Brand http://thejamesbrand.com . He has even done some work for NASA.