Dave Schriber – from the most important marketer in Burton’s history – judging by the legacy that still lives on in the brand – to VP of Global Brand Marketing at a little brand called Nike. In this episode we cover a lot of territory from Burton and before to Nike, NFL licenses, Nike ID, corporate culture in the world’s largest sporting goods brand, how Nike approaches social media marketing and – the future.
The Snowboard Project offers an in-depth look into the world of snowboarding. Weekly news and interviews with those that have defined themselves as snowboarders give a unique perspective on the sport from the inside out.
Introducing the new season of The Snowboard Project
This year we will cover two subjects that every snowboarder has in common: Where to ride and what gear to ride with.
We will release seven episodes on places to ride and seven episodes on the best brands in the sport.
The Snowboard Project is brought to you by Slush the Magazine.
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